SCTE 118-3 2019

SCTE 118-3 2019 Program-Specific Ad Insertion - Traffic System to Ad Insertion System File Format Specification
standard by Society of Cable Telecommunication Engineers, 2019

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Full Description

This document defines the information that shall be passed from an Affiliate's Traffic System to an Affiliate's Ad Insertion System for communications of ad insertion schedules, including Unique Program Identifiers where specified. It specifies the required data for multi-tiered, Program-Specific Insertion, as well as the file format for the data communications.

This document only describes digital ad insertion with SCTE 35 [1] cue messages.